Electronic
mediation is much more elaborate, has many more layers than
cinematography, and as a result is much more efficient. Film
mapped from the selected world of movement, in a studio, on the
street, or in a laboratory, to a limited viewership: public in a
movie theater. It requested that people share the screen on
which its images were projected. Television maps from many
cameras to the entire world, and all can simultaneously partake
in its images. Television is distributed and introduces
simultaneity in that several events from several locations can be
broadcast on the TV screen. By comparison, cinematography is
centralized. Filming is limited to the location where it is
being carried on. Cinematography is intrinsically sequential in
that it follows the narrative structure and constitutes a closed
entity. Once edited for showing, the film cannot be interrupted
to insert anything new.
There are still many who see the two as closely related, and
others who see the use of television only as a carrier (of film,
for instance). They ignore the defining fact that film and
television, despite some commonalties, belong to practical
experiences impossible to reconcile. In fact, while film passed
the climax of its attraction, television became the most
pervasive medium. Due to the use of television in education,
corporate communication, sports, artistic and other
performances, such as space exploration and war, television
impacts upon social interaction without being an interactive
medium.
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