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Adams, Samuel Hopkins, 1871-1958

"Success A Novel"

He now gave it
forth confidently.
"A newspaper, Io, is like a billboard. Any one has a right to hire it
for purposes of exploiting and selling whatever he has to sell. In
accepting the advertisement, provided it is legal and decent, the
publisher accepts no more responsibility than the owner of the land on
which a billboard stands. Advertising space is a free forum."
"But when it affects the editorial attitude--"
"That's the test," he put in quickly. "That's why I'm glad to print this
editorial of ours. It's a declaration of independence."
"Yes," she acquiesced eagerly.
"If ever I use the power of my editorials for any cause that I don't
believe in--yes, or for my own advantage or the advantage of my
employer--that will be the beginning of surrender. But as long as I keep
a free pen and speak as I believe for what I hold as right and against
what I hold as wrong, I can afford to leave the advertising policy to
those who control it. It isn't my responsibility.... It's an omen, Io; I
was waiting for it. Marrineal and I are at a deadlock on the question of
my control of the editorial page. This ought to furnish a fighting
issue. I'm glad it came from you."
"Oh, but if it's going to make trouble for you, I shall be sorry.


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