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Adams, Samuel Hopkins, 1871-1958

"Success A Novel"

It had hotly supported
two important and righteous local strikes and been the chief agent in
winning one. With equal fervor it had advocated a third strike whose
justice was at best dubious and had made itself anathema, though the
strike was lost, to an industrial group which was honestly striving to
live up to honorable standards. It had offended a powerful ring of
bankers and for a time embarrassed Marrineal in his loans. It had
threatened editorial reprisals upon a combination of those feared and
arrogant advertisers, the department stores, for endeavoring, with
signal lack of success, to procure the suppression of certain market
news. It became known as independent, honest, unafraid, radical (in Wall
Street circles "socialistic" or even "anarchistic"), and, to the
profession, as dangerous to provoke. Advertisers were, from time to
time, alienated; public men, often of The Patriot's own trend of
thought, opposed. Commercial associations even passed resolutions, until
Banneker took to publishing them with such comment as seemed to him good
and appropriate. Marrineal uttered no protest, though the unlucky Haring
beat his elegantly waistcoated breast and uttered profane if subdued
threats of resigning, which were for effect only; for The Patriot's
circulation continued to grow and the fact to which every advertising
expert clings as to the one solid hope in a vaporous calling, is that
advertising follows circulation.


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